In spite of an Anglo-Saxon name, I’m mostly French. Born and raised in Paris, France, I spent the first 20 years of my life speaking French and learning English. I’m not very gifted for foreign languages! After a lot of efforts, some years in the USA and more trips to California and other American states, in the last two decades I came to a reasonable level of mastering English.
Being a writer in French, I thought about a book on Web Marketing and Wine Brands. Several French publishers expressed their interest on Web Marketing and E-Commerce but were more inclined towards technical tips than a reflection on marketing wine brands through the Web.
Then good news: Palgrave-Macmillan liked my proposal. Bad news: I had to write in English. Up to that time I had written only short articles. Suddenly I had to write a full book. After a panic attack and a few sleepless nights, I came to terms with my new status as an American writer: just consider every chapter as an article and get to work!
What I want to share with you, readers and potential readers, is the behind-the-scene story of 15 years in Web marketing wine and the writing of a book on a very controversial subject: wine brands.