Today I had the pleasure of meeting Prof. Gregory Bressolles at the Bordeaux management School. Prof. Bressolles conducted a very interesting study on the French and international e-commerce sites in the wine business. He presented this study at the last Vinexpo in June 2007 and I was lucky enough to have a preview of this fascinating study. It revealed the backstage of wine selling on the Internet and the key success factors of this distribution channel at the international level: “The online wine market is expanding, exhibiting an annual growth rate of around 30%, writes Prof. Bressolles. Following the pattern of other consumer goods, the sale of wine on the Internet is experiencing growing success in France and throughout the world. Although this market still represents a very small proportion of the total market, it is estimated to be worth 100 million euros in France and slightly under 2 billion euros worldwide, that is 5% of global wine sales across all distribution channels. In France, more than 200 e-commerce sites share this market. However, three players generate turnover of more than 5 million euros each: 1855.com (€14.7m), Chateauonline.com (€9.4m) and WineandCo.com (€5.5m).”
Wine Brands gives you the results of that e-commerce barometer and the winners of the competition. Prof. Bressolles wants to expand his study to more international e-commerce sites and maybe renew it every year. We’ll keep an eye on his work and will keep you posted on his next work.