Meeting with Prof. Gregory Bressolles in Bordeaux

by Eve Resnick on February 25, 2008

in International Markets

Today I had the pleasure of meeting Prof. Gregory Bressolles at the Bordeaux management School. Prof. Bressolles conducted a very interesting study on the French and international e-commerce sites in the wine business. He presented this study at the last Vinexpo in June 2007 and I was lucky enough to have a preview of this fascinating study. It revealed the backstage of wine selling on the Internet and the key success factors of this distribution channel at the international level: “The online wine market is expanding, exhibiting an annual growth rate of around 30%, writes Prof. Bressolles. Following the pattern of other consumer goods, the sale of wine on the Internet is experiencing growing success in France and throughout the world. Although this market still represents a very small proportion of the total market, it is estimated to be worth 100 million euros in France and slightly under 2 billion euros worldwide, that is 5% of global wine sales across all distribution channels. In France, more than 200 e-commerce sites share this market. However, three players generate turnover of more than 5 million euros each: (€14.7m), (€9.4m) and (€5.5m).”

Wine Brands gives you the results of that e-commerce barometer and the winners of the competition. Prof. Bressolles wants to expand his study to more international e-commerce sites and maybe renew it every year. We’ll keep an eye on his work and will keep you posted on his next work.


1 Klaus June 27, 2008 at 11:35 pm

Dr. Klaus Hebold, Cologne, Germany.

I want to advise that buying via internet can be a very disappointing and frustrating experience. In Mai 2008 I bought and payed in advance one case of Magnums Lynch Bages 2000 with “”. After the contract was closed and the money transferred, the company upped the price for the wine and denied delivery.The company obviously had sold a wine they did not own. No compensation was offered. Delivery of 1 case of normal bottles Lynch Bages 2000 instead – then still in stock and offered in the internet – was denied. The company announced unilaterally to reimburse the money but refused to comply with the contract.

2 Evelyne Resnick June 30, 2008 at 8:25 am

Hello, Dr. Hebold

I’m not surprised by the problem you had with A lot of their customers had the same complaint as you did. very often sell wine they don’t have in stock, collect the money and don’t deliver the bottles.

This kind of unprofessional behavior is very unfortunate for the reputation of other on line wine stores that do their work honestly, selling only wines they have in stock and respecting their customers.

Dr. Evelyne Resnick

3 Klaus June 30, 2008 at 5:42 pm

Dear Dr. Resnick,

Thank you for replying. I am shocked to hear what you said about “”, I had hoped to be an exception. Today I adressed a personal letter to the CEO of, Mr Sauty de Chalon. If you allow, I will post his response – if there should be any- on this blog site.

All the best, Dr. Klaus Hebold

4 Evelyne Resnick July 1, 2008 at 3:03 pm

Dear Dr. Hebold,

Please feel free to keep us informed on any development for your order. I think it is of general interest since, as marketers, we recommend buying on the Internet and are not always aware of the practical problems encountered by customers.

5 Klaus October 5, 2008 at 12:09 pm

Dear Dr. Resnick,

I got the money back without any comment. My letter remanied unanswered. It seems that is well aware of their way of understanding business. Serious wine lovers should take this as a warning. In contrast to I made excellent experience with, more than once. I have no financial interest in supporting any wine merchant.

Best, Dr.Klaus Hebold

6 Jon H. August 10, 2009 at 12:15 pm


I have set a discussion forum for those unfortunate enough to have given money to and are still waiting for their wine.

Feel free to visit and leave a message.


7 Klaus August 10, 2009 at 8:00 pm

Dear Jon H,

good idea to open a dedicated forum to 1855 victims. As a matter of fact I try not to repeat previous mistakes, so I placed no further order with 1855. Since then I have ordered quite a few times with London merchant All my experiences were nothing short of excellent. Especially noteworthy is my last experience: unluckily in a sending of 12 high class bordeaux cases one showed signs of heat damage. Bordeauxindex agreed to exchange all cases at no cost. The wine will not be reintroduced in sale but used as private directors reserve. Although this is the way it should be, in the internet world of fast money this is the exception rather than the rule. Plese note that I have no financial interest in supporting any wine merchant. I simply want to help serious wine lovers find serious and reliable wine merchants. Best, Dr.Klaus Hebold

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