Young wine consumers and the Walla Walla Wine Woman

by Eve Resnick on February 21, 2008

in General

I discovered through various links and alerts the blog of Catie, the Walla Walla Wine Woman and a fellow of the Open Wine Consortium I joined… yesterday! I read her post on “The New generation of Wine lovers – I love them!” with delight. At first I was a little puzzled by the title: what’s not to like about the new generation of wine lovers? In France, where I live about 9 months a year, I teach various Wine and Food MBA and Masters’ programs and I’m very often around younger people: I must say I really appreciated their behavior towards wine, their will to learn more and their deep interest in the wine culture. Of course, it doesn’t mean that some of them don’t indulge late at night in night clubs, bars or at home but, in general, they are aware of the danger of over drinking.

Catie lives in Walla Walla, Washington, in the US: is the situation different? If I understood what Catie is saying, some people complained that college students were partying, over drinking and behaving poorly. She felt as she had to defend them and she did it in a very convincing way. If she loved the new generation of wine lovers, I love her conclusion: “So anyways – - I felt I had to defend our new generation of wine lovers out there, especially the ones in the valley. Latest research states that over 25 percent of those buying wine fall between the ages of 21 and 34. New homes are being built for gracious entertainment and to include wine storage. Hosts and guests often make an evening about the wine, it’s flavors and aromas, food pairing, the origin of grapes, the soil, the climate – - the terroir. I like the direction our new generation of wine lovers are headed and me as an old Boomer, I plan to follow them.”

I plan to follow them too! The Young Generation of Wine Lovers is on its way!

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