Young wine drinkers want stories!

by Eve Resnick on February 4, 2008

in General

Young wine drinkers are full of surprises for professionals and older consumers. The younger generation – consumers AND sommeliers – is looking for wines that are original, regional and with a rich background story (or history). No more of those funny wines forgotten as soon as drunk!

The young sommeliers, usually in their 20s, are setting the trends in restaurants. They want to have as much fun with the wine as the chef with fresh vegetables from the farmer’s market. They want to be able to tell the story of a land, a family and a place. Is it the death of brands? Not at all. On the contrary: a good estate brand, such as Clarendelle rooted in the land and history of the Dillon family in Bordeaux, will be an international success.

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