A sensorial store window: a good idea for wine shops?

by Eve Resnick on March 27, 2008

in General

I walked by a very interesting store window a few days ago and it started me thinking about wine store windows, usually full of bottles and/or accessories nicely displayed but with no interaction with the consumer. When a pedestrian walks by the window, a black wave follows him or her. Of course, this movement attracts the attention. On the wall tactile screens are displayed: when one touches it, it plays music (this is a music store). As soon as one stops touching the screen, the music stops: it’s not intrusive for the other pedestrians.

This new technology could be adapted for the wine business with olfactive sensations. What could be the scenario? A pedestrian walks by the wine store: a red, white or pink wave follows him or her. There are pictures of 2 or 3 bottles of wine displayed on a screen. When one touches the screen, one gets the aromas of the selected wine. How does it sound to wine store owners? I would be very curious to hear from them about such a potential sensory experience.

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