Cahors, web marketing and French Malbec

by Eve Resnick on April 4, 2008

in General

This afternoon I’ll be in the train to Cahors, a little city in the South West of France – somewhere between Bordeaux and Toulouse. I’ll be attending the First International Malbec days – the first ever event around the Malbec grape organized in the world. I heard about Syrah Days, Pinot Noir days in the US but never any event around Malbec.

Malbec is the grape mostly famous because of the Mendoza Malbec wines. But the grape originated in France and, after many hardships, became the “signature” of the Cahors wines, the famous “Black Wine”. The professional organization of the Cahors producers, whose Marketing Director, Jeremy Arnaud, is the master mind behind the scene, organized for 3 days the major event around this famous but not very well known grape.

I had the privilege of creating and animating the blog in English of the Cahors Malbec since December 2006. Over the last few months I met enologists, consumers, wine makers, producers who explained to our readers and listeners what Malbec is about. I talked to journalists, tasted wines, recorded podcasts, made interviews and read a lot about Malbec.

The guest of honor, for this first event, is Argentina, of course. Cahors and the province of Lujan will sign agreements and cooperation contracts. Tomorrow morning, I’ll speak at the convention on French Malbec on the Net and on the importance of the Web in promoting an event. It’s going to be a fascinating experience and certainly a very positive event.

See you on Monday with all the news!

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