Conference on European women as wine consumers and buyers

by Eve Resnick on June 26, 2008

in General

On June 26th, 2008, there is an international conference taking place in Geneva on European women as wine consumers and buyers. It is organized by the International Associated Women in Wine Federation, an official organization federating organizations of female wine professionals from several European countries (Italy, Spain, Greece, Switzerland, Germany and Hungary).

A representative of each country will present the situation in her own country. I will speak about France and will let you know on Monday what happened to the conference.

{ 2 comments }

1 Kate July 11, 2008 at 2:52 am

And? What was the consensus on US woman in wine? Most importantly why are they consuming and are woman making the purchase decision? My theory – its purely female – the wonderful social instinct to encourage conversation and happiness. Pluse fell a bit indulged!

2 Evelyne Resnick July 11, 2008 at 7:59 am

Hi Kate,

The post I wrote when I came back from the conference gives you a summary of our conclusions for the countries included in our survey:

http://www.winebrandsblog.com/2008/06/european-women-wine-consumers-forget.html

American women weren’t included in the survey since we didn’t have the means to reach to American women consumers. You’ll find information on American women consumers in my book.

I do agree that wine is very important component of socializing for women, especially in the US. You’ll certainly find this component on the site:

http://www.womenwine.com/

founded by Julie Brosterman.

Enjoy!

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