Comments on: Conference on European women as wine consumers and buyers http://www.winebrandsblog.com/2008/06/conference-on-european-women-as-wine-consumers-and-buyers/ International Digital Strategies for Wine Brands Tue, 24 Apr 2012 15:11:24 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Evelyne Resnick http://www.winebrandsblog.com/2008/06/conference-on-european-women-as-wine-consumers-and-buyers/comment-page-1/#comment-36 Evelyne Resnick Fri, 11 Jul 2008 07:59:00 +0000 http://zeeek.resmo.net/wordpress/2008/06/conference-on-european-women-as-wine-consumers-and-buyers/#comment-36 Hi Kate,

The post I wrote when I came back from the conference gives you a summary of our conclusions for the countries included in our survey:

http://www.winebrandsblog.com/2008/06/european-women-wine-consumers-forget.html

American women weren’t included in the survey since we didn’t have the means to reach to American women consumers. You’ll find information on American women consumers in my book.

I do agree that wine is very important component of socializing for women, especially in the US. You’ll certainly find this component on the site:

http://www.womenwine.com/

founded by Julie Brosterman.

Enjoy!

]]> By: Kate http://www.winebrandsblog.com/2008/06/conference-on-european-women-as-wine-consumers-and-buyers/comment-page-1/#comment-35 Kate Fri, 11 Jul 2008 02:52:00 +0000 http://zeeek.resmo.net/wordpress/2008/06/conference-on-european-women-as-wine-consumers-and-buyers/#comment-35 And? What was the consensus on US woman in wine? Most importantly why are they consuming and are woman making the purchase decision? My theory – its purely female – the wonderful social instinct to encourage conversation and happiness. Pluse fell a bit indulged!

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