Comments on: Generation Y: the lost generation?

By: Bret Bernhoft

Bret Bernhoft — Sat, 10 Oct 2009 00:10:01 +0000

Generation Y (Wine) is by no means a lost cause. In fact the trends would say quite the opposite. While Generation Y is still young, they are of drinking age and therefore are just now beign exposed to vast commercialization of the WIne Industry. Give it 5 years before 30 year old Generation Yers are buying the next 50-100 dollar bottles of the stuff. But for now it is 5 Buck Chuck and Yellowtail.

By: Evelyne Resnick

Evelyne Resnick — Mon, 30 Jun 2008 08:33:00 +0000

By “Generation Y”, I was referring to the title of the study! It is true that usually Generation Y is the Millennials. But the authors of the study chose to name it “y” – which is their right.

The age brackets between the Millennials, Generation Y and generation X are relatively loose depending on the research. We might need to clarify this issue to make our research more accurate for our readers.

By: JuiceCowboy

JuiceCowboy — Fri, 27 Jun 2008 04:36:00 +0000

Evelyn,

Generation Y is the Millenial generation:

http://en.wikipedia.org/wiki/Generation_Y

http://www.businessweek.com/1999/99_07/b3616001.htm

We 30-somethings are in GenerationX. I know because as I busted my a** at MIT I remember hearing about “GenX – the SLACKERS”. I am proud to see what GenX has done, including what seems to be potentially the first Black American president! (Wikipedia says 1965, but I’ve always heard 1960)

http://en.wikipedia.org/wiki/Generation_x