Last week, I spent 2 days at the 2008 conference of the Society of Wine Educators in New Orleans, Louisiana. SWE is a non-profit educational organization (501c3) whose mission is to advance wine education through professional development and certification. It holds an annual conference with about 60 seminars that attract about 2,000 attendees every year.
I was invited to speak about Web Marketing for the wine industry. It was the first time SWE provided a session on this very topic. It shows how much the wine industry is getting more and more aware of the importance of the web in brand marketing. My main concern was to inform the attendees of the latest technologies they could use for their business. I especially mentioned the growing importance of professional communities, such as OpenWineConsortium (or OWC) whose groups and forum allow meeting fellow professionals or wine consumers through lively discussions and exchanges.
Podcasts and live Internet shows are also very important tools. I’m especially fond of live Internet radio shows: professionals and consumers can call in and spread the good word on their business or their favorite brands very easily. There are a lot of shows all over the Internet on wine: choose the one you like best after listening to a few and get in touch with the host. Those shows are usually linked to a site or a community.
An example? The technical platform, Talkshoe.com, hosts a number of live shows through their phones and technology: those shows are organized by themes. The “Food and Spirits” section hosts various shows: newwineconsumer.com linked to the Open Wine Consortium by Randulo and The CellarDweller by Dave Nelsen, CEO and co-founder of Talkshoe. Feel free to call in during the show if the topic interests you. Indeed it is a very good way – cheap and efficient – to get your name around the Net.
How so? The “buzz” gets your name or your brands around. It is cheap, easy and efficient.