Wine is not considered anymore as a basic food, but as a luxury or a pleasure – something you’ll buy to enjoy but could be suppressed in case of financial hardship. It is reassuring to learn that British consumers “will carry drinking wine despite recession”, writes decanter.com.
A new research, carried by Wine Intelligence, showed consumers will cut more on sweets, beer, soda and chocolate than on wine. Consumers also think that wine prices didn’t go up dratsically in the last 6 months. rather contradictorily, they are ready to pay more (up to £6,81) instead of the current £4,64 average.
This is a reassuring study for the wine industry.