Binge drinking, underage drinking, drunk driving are topics making the news a lot in the beginning of this summer. Is it because the season makes everybody more relaxed and willing to have a drink to fight the heat of the season? I don’t know, but whatever the reason I read a lot about this important topic. It comes back to educating young people on wine, alcohol and, very interestingly, their parents, as a recent initiative showed.
Beam Global Spirits & Wine, Inc. partnered with the Century Council’s educational campaign, “Girl Talk.” The Century Council, a not-for-profit organization funded by distillers and dedicated to fighting drunk driving and underage drinking, held two “Girl Talk” initiatives in the month of June 2008 to help mothers start the dialog with their teenage daughters about the dangers of underage drinking. A recent survey by The Century Council revealed that nearly half of all mothers think underage drinking is acceptable under some circumstances. The survey found also that mothers of teenage daughters underestimate the occurrence of underage drinking among their own daughters and misjudge the seriousness of the issue. The Council created a website to encourage the conversation, between mothers and daughters on underage drinking, as well as the website to inform their daughters on the danger of drinking.
The partnership of Beam Global Spirits & Wine with this initiative is in the line of the group’s strategy of preventing over drinking, drunk driving and underage drinking through its drink smart® responsibility platform.
This initiative is quite welcome as a lot of parents are occasional drinkers and might not have the understanding that wine and alcohol are cultural products, needing to be consumed with moderation and requiring the exercise of a better judgment. This program should be developed in many countries where underage drinking is very often the consequence of the lack of awareness and education of the parents on wine and alcohol.