Comments on: My My My: wine cocktails that are not sangria! http://www.winebrandsblog.com/2008/07/my-my-my-wine-cocktails-that-are-not-sangria/ International Digital Strategies for Wine Brands Tue, 24 Apr 2012 15:11:24 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Evelyne Resnick http://www.winebrandsblog.com/2008/07/my-my-my-wine-cocktails-that-are-not-sangria/comment-page-1/#comment-38 Evelyne Resnick Fri, 11 Jul 2008 13:08:00 +0000 http://zeeek.resmo.net/wordpress/2008/07/my-my-my-wine-cocktails-that-are-not-sangria/#comment-38 I do share your opinion. Wine is NOT an “alcoholic ingredient” as you say. It is a cultural and agricultural product, sometimes even a work of art. No wine brand should “dilute” its content in such a strategy!

]]> By: Robert McIntosh http://www.winebrandsblog.com/2008/07/my-my-my-wine-cocktails-that-are-not-sangria/comment-page-1/#comment-37 Robert McIntosh Fri, 11 Jul 2008 11:04:00 +0000 http://zeeek.resmo.net/wordpress/2008/07/my-my-my-wine-cocktails-that-are-not-sangria/#comment-37 No. Non. Never. Yuck.

But seriously, the problem with this is that is reduces wine to being an ‘alcoholic ingredient’ that happens to be made from grapes.

Unlike spirits for mixing, the nuances are already IN the wine (or should be) so adding anything covers them up.

I would suggest this is not a path a wine brand would want to take.

]]>