I think I’ve had it! After Lorraine Bracco (very good actress, yes but…), after labels with Marilyn Monroe, after Gerard Depardieu, and many others, rapper Lil’Wayne is going to launch a Champagne brand with the help of a small Champagne vineyard, Voirin-Jumel who makes… Cremant.
It can’t be serious! Wine making is a business, yes but also an art and a craft requiring knowledge and sensitivity. If I was a wine maker I would feel slightly insulted by all those people thinking that making wine is just writing your (famous or infamous) name on the label.
Sorry to be ranting but it’s true, I’ve had enough!