Last night I was invited to speak during the launch of the new Wine Master created by the Bordeaux Management School (BEM), thanks to its Academic Manager, Florine Livat. Being in France, I felt under the obligation of talking about new technologies and wine, a topic unfortunately widely ignored by many. It gave me the opportunity to mention the latest trends for the wine business: podcasts, blogs, of course but also the new communities. Speaking to young people I was compelled to mention the communities dedicated to younger consumers or professionals: The Mutineer Magazine, founded by Alan Kropf, snooth.com and its original on line wine store. For the teachers and the professionals, I strongly advised them to join the OpenWineConsortium site.
Why is that? In France, the web and the new technologies are not considered as an efficient way of marketing wine to the world. I tried to explain – in 10 minutes! – how important it was for a vineyard or a wine business to address not only the consumer next door but also the consumer all over the world. Did I convince them? I don’t know but many talked to me after my lecture and asked questions. Hopefully part of the message will stay in their mind!