An evening with the Bordeaux School of Management

by Eve Resnick on September 30, 2008

in General

Last night I was invited to speak during the launch of the new Wine Master created by the Bordeaux Management School (BEM), thanks to its Academic Manager, Florine Livat. Being in France, I felt under the obligation of talking about new technologies and wine, a topic unfortunately widely ignored by many. It gave me the opportunity to mention the latest trends for the wine business: podcasts, blogs, of course but also the new communities. Speaking to young people I was compelled to mention the communities dedicated to younger consumers or professionals: The Mutineer Magazine, founded by Alan Kropf, snooth.com and its original on line wine store. For the teachers and the professionals, I strongly advised them to join the OpenWineConsortium site.

Why is that? In France, the web and the new technologies are not considered as an efficient way of marketing wine to the world. I tried to explain – in 10 minutes! – how important it was for a vineyard or a wine business to address not only the consumer next door but also the consumer all over the world. Did I convince them? I don’t know but many talked to me after my lecture and asked questions. Hopefully part of the message will stay in their mind!

{ 4 comments }

1 Mutineer September 30, 2008 at 5:45 pm

Viva Mutineer Magazine! Cheers!

2 adam September 30, 2008 at 8:10 pm

Thanks for mentioning Snooth. I’m just reading your book now and find some of your points very interesting.
-Adam (at) Snooth.com

3 Alex October 1, 2008 at 9:19 am

I think that, thanks to the Loi Evin, it’s going to be increasingly difficult for the French to embrace web technologies as much as they should. It’ll be interesting to see how things progress.

4 Evelyne Resnick October 1, 2008 at 1:13 pm

Hi Alex,
Thank you for your comment. We have mixed signals from the French government: the anti-alcohol lobby is very powerful but the French government is aware of the negative impact not only on the wine industry but also on the peripheral activities (bottling, corking, marketing, web etc.) of forbidding any information on wine on the web. Hopefully this mess will be sorted out soon.

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