New consumers: India

by Eve Resnick on September 10, 2008

in General

I seem to be in a consuming mood! I’m catching up on some reading and I happened to fall on two enlightening reports on Indian consumers: Rabobank’s The Indian Wine Industry Uncorked , and ResearchandMarkets, Wine Market Outlook in India. There is also a detailed article by Subhash Arora in Meininger’s Wine Business International, dating back from March 2008.

Reading the three reports allows to draw a relatively precise profile of the Indian wine industry and its consumers. In 2008, the average national drinking per capita is 4,6ml – about a teaspoon. It is a huge progress considering that, 10 years ago, the wine industry was virtually non existent. The industry is controlled by three major players that detain 90% of the production. Indians are drinking mostly local wines and hardly any imported wines. What does it mean to international players? The Indian market is wide open for the adventurous and bold!

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