Comments on: Wines on amazon.com? http://www.winebrandsblog.com/2008/09/wines-on-amazon-com/ International Digital Strategies for Wine Brands Tue, 24 Apr 2012 15:11:24 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Evelyne Resnick http://www.winebrandsblog.com/2008/09/wines-on-amazon-com/comment-page-1/#comment-45 Evelyne Resnick Fri, 26 Sep 2008 10:21:00 +0000 http://zeeek.resmo.net/wordpress/2008/09/wines-on-amazon-com/#comment-45 Thank you, Jeremy. A partnership with Crushpad and/or Amazon is indeed a very good way to increase your visibility. I wish more wine professionals would share your views.

]]> By: Covered Bridge http://www.winebrandsblog.com/2008/09/wines-on-amazon-com/comment-page-1/#comment-44 Covered Bridge Thu, 25 Sep 2008 18:42:00 +0000 http://zeeek.resmo.net/wordpress/2008/09/wines-on-amazon-com/#comment-44 Good post. The academic literature on this subject confirms what you suggest, namely, that a brand ally will lend credibility to the smaller, lesser known brand.

We are taking this approach with our small wine business by highlighting the partnership we have with Crushpad rather than hiding this fact from consumers–something many other virtual wineries working with them tend to do. The strength of their brand is too strong for us to not consider them a brand ally. Coincidently, I got an email from recently stating they signed on with Amazon as a distribution partner. Whether we utilize this option to sell wine though Amazon though is to be determined.

Jeremy

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