Comments on: Twitter for a brand? http://www.winebrandsblog.com/2008/12/twitter-for-a-brand/ International Digital Strategies for Wine Brands Fri, 03 Feb 2012 17:54:28 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: randulo http://www.winebrandsblog.com/2008/12/twitter-for-a-brand/comment-page-1/#comment-73 randulo Wed, 17 Dec 2008 10:24:00 +0000 http://zeeek.resmo.net/wordpress/2008/12/twitter-for-a-brand/#comment-73 Twitter CEO Ev Williams said: <br/>"... obviously Twitter is being used for a lot of commercial purposes right now, in addition to social purposes. We think that works pretty well. We think there’s a lot of companies that we’ve talked to that seem to be getting a lot of value out of it. If that continues, if that becomes a rich world for users and the companies, we think we can extract some revenue from that."<br/><br/>(from a TechCrunch interview http://tr.im/twbrands) Twitter CEO Ev Williams said:
“… obviously Twitter is being used for a lot of commercial purposes right now, in addition to social purposes. We think that works pretty well. We think there’s a lot of companies that we’ve talked to that seem to be getting a lot of value out of it. If that continues, if that becomes a rich world for users and the companies, we think we can extract some revenue from that.”

(from a TechCrunch interview http://tr.im/twbrands)

]]> By: ryan http://www.winebrandsblog.com/2008/12/twitter-for-a-brand/comment-page-1/#comment-72 ryan Wed, 17 Dec 2008 09:19:00 +0000 http://zeeek.resmo.net/wordpress/2008/12/twitter-for-a-brand/#comment-72 I love brands on twitter! I choose which brands I want to follow and I ignore those I dont' want to follow. How is that hard to understand. Not to mention any time you "ban" anything you end up with a revolt. Ignoring tends to be a better way to deal with something you dislike! I love brands on twitter! I choose which brands I want to follow and I ignore those I dont’ want to follow. How is that hard to understand. Not to mention any time you “ban” anything you end up with a revolt. Ignoring tends to be a better way to deal with something you dislike!

]]> By: Alex http://www.winebrandsblog.com/2008/12/twitter-for-a-brand/comment-page-1/#comment-70 Alex Tue, 16 Dec 2008 18:23:00 +0000 http://zeeek.resmo.net/wordpress/2008/12/twitter-for-a-brand/#comment-70 As an individual can follow (or not follow) the brand - why not let it be there? A big selling point of the twitter model is that it's reciprocal - if I'm not interested in the brand, I won't follow. If you're a brand and all you do is issue propaganda then I'm unlikely to listen. If you give followers heads-up on new deals or changes then I'll be taking note - provided you're not spamming me! As an individual can follow (or not follow) the brand – why not let it be there? A big selling point of the twitter model is that it’s reciprocal – if I’m not interested in the brand, I won’t follow. If you’re a brand and all you do is issue propaganda then I’m unlikely to listen. If you give followers heads-up on new deals or changes then I’ll be taking note – provided you’re not spamming me!

]]> By: randulo http://www.winebrandsblog.com/2008/12/twitter-for-a-brand/comment-page-1/#comment-69 randulo Tue, 16 Dec 2008 18:10:00 +0000 http://zeeek.resmo.net/wordpress/2008/12/twitter-for-a-brand/#comment-69 "...in my opinion Twitter should not only not charge brands for membership, but also ban them altogether."<br/><br/>Wait, how could they charge them and then ban them?<br/><br/>We all agree they should be there but I deduce you are against role accounts bearing the name of the brand. I'm going to suggest we let the market decide what the place of role account is. “…in my opinion Twitter should not only not charge brands for membership, but also ban them altogether.”

Wait, how could they charge them and then ban them?

We all agree they should be there but I deduce you are against role accounts bearing the name of the brand. I’m going to suggest we let the market decide what the place of role account is.

]]> By: Mark Drapeau http://www.winebrandsblog.com/2008/12/twitter-for-a-brand/comment-page-1/#comment-68 Mark Drapeau Tue, 16 Dec 2008 17:52:00 +0000 http://zeeek.resmo.net/wordpress/2008/12/twitter-for-a-brand/#comment-68 You completely misunderstood what I wrote. I never said there should be no discussion of brands on Twitter. Obviously, that's idiotic because it's impossible. What I did say is that accounts should be associated with accountable people, and that brands should be represented by personal ambassadors. You completely misunderstood what I wrote. I never said there should be no discussion of brands on Twitter. Obviously, that’s idiotic because it’s impossible. What I did say is that accounts should be associated with accountable people, and that brands should be represented by personal ambassadors.

]]> By: Brett, The Wine Maestro http://www.winebrandsblog.com/2008/12/twitter-for-a-brand/comment-page-1/#comment-67 Brett, The Wine Maestro Tue, 16 Dec 2008 16:57:00 +0000 http://zeeek.resmo.net/wordpress/2008/12/twitter-for-a-brand/#comment-67 Individuals work for brands and big companies, and individuals Twitter. So brands should have a presence on Twitter. Individuals work for brands and big companies, and individuals Twitter. So brands should have a presence on Twitter.

]]> By: Evelyne Resnick http://www.winebrandsblog.com/2008/12/twitter-for-a-brand/comment-page-1/#comment-66 Evelyne Resnick Tue, 16 Dec 2008 09:10:00 +0000 http://zeeek.resmo.net/wordpress/2008/12/twitter-for-a-brand/#comment-66 I agree with both of you. There is a direct answer to Dr Drapeau's post on http://mashable.com/2008/12/14/brands-do-twitter/. I'm absolutely convinced brands have to be on Twitter. I agree with both of you. There is a direct answer to Dr Drapeau’s post on http://mashable.com/2008/12/14/brands-do-twitter/. I’m absolutely convinced brands have to be on Twitter.

]]> By: randulo http://www.winebrandsblog.com/2008/12/twitter-for-a-brand/comment-page-1/#comment-65 randulo Tue, 16 Dec 2008 09:01:00 +0000 http://zeeek.resmo.net/wordpress/2008/12/twitter-for-a-brand/#comment-65 I couldn't agree more! Every company who deals with the public should at the very least have an "ear" on Twitter. There are many simple ways to do this, beginning with http://search.twitter.com and a whole set of beta tools that are, like Twitter, looking for a way to monetize. I couldn’t agree more! Every company who deals with the public should at the very least have an “ear” on Twitter. There are many simple ways to do this, beginning with http://search.twitter.com and a whole set of beta tools that are, like Twitter, looking for a way to monetize.

]]> By: Alex http://www.winebrandsblog.com/2008/12/twitter-for-a-brand/comment-page-1/#comment-64 Alex Mon, 15 Dec 2008 22:45:00 +0000 http://zeeek.resmo.net/wordpress/2008/12/twitter-for-a-brand/#comment-64 Whether or not brands actively participate in/on twitter (and I think they should), monitoring the service is <i>essential</i> for any corporation. I was very impressed when I tweeted how happy I was about a hotel I'd booked through an online service and seconds later its twitter embodiment had followed me and sent me a message.<br/><br/>As part of brand management strategy twitter has to feature - whether or not the brand chooses to participate real time will, at this stage at least, have neither positive or negative effects. Knowing what consumers are saying - absolutely essential. Whether or not brands actively participate in/on twitter (and I think they should), monitoring the service is essential for any corporation. I was very impressed when I tweeted how happy I was about a hotel I’d booked through an online service and seconds later its twitter embodiment had followed me and sent me a message.

As part of brand management strategy twitter has to feature – whether or not the brand chooses to participate real time will, at this stage at least, have neither positive or negative effects. Knowing what consumers are saying – absolutely essential.

]]>