Comments on: Wendy Narby: Bordeaux is very innovative http://www.winebrandsblog.com/2009/02/wendy-narby-bordeaux-is-very-innovative/ International Digital Strategies for Wine Brands Fri, 03 Feb 2012 17:54:28 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Frederick http://www.winebrandsblog.com/2009/02/wendy-narby-bordeaux-is-very-innovative/comment-page-1/#comment-126 Frederick Wed, 12 Aug 2009 22:55:01 +0000 http://zeeek.resmo.net/wordpress/2009/02/wendy-narby-bordeaux-is-very-innovative/#comment-126 Because the vast majority of Bordeaux is inexpensive, not prestigous or pretentious at all. <br /><br />Most is just good basic table wine, some is merde, and some is classified.<br /><br />The few makers of the world-class stuff don't need any marketing board help ... they're still riding the classifications of decades ago all the way to the bank ... while the average producer is going bust with the new world marketers and the new fashions in fruit & alcohol-bomb taste.<br /><br />Buy a $15 bottle of Bordeaux Superiore or Medoc today and drink it tonight is the campaign.<br /><br />Rick Schofield, Hyde Park, NY Because the vast majority of Bordeaux is inexpensive, not prestigous or pretentious at all.

Most is just good basic table wine, some is merde, and some is classified.

The few makers of the world-class stuff don't need any marketing board help … they're still riding the classifications of decades ago all the way to the bank … while the average producer is going bust with the new world marketers and the new fashions in fruit & alcohol-bomb taste.

Buy a $15 bottle of Bordeaux Superiore or Medoc today and drink it tonight is the campaign.

Rick Schofield, Hyde Park, NY

]]> By: Mark Fisher http://www.winebrandsblog.com/2009/02/wendy-narby-bordeaux-is-very-innovative/comment-page-1/#comment-89 Mark Fisher Wed, 11 Feb 2009 12:46:00 +0000 http://zeeek.resmo.net/wordpress/2009/02/wendy-narby-bordeaux-is-very-innovative/#comment-89 I met Wendy when we were both serving as judges at the Houston Livestock Show & Rodeo international wine competition in 2006 and 2007, and she is indeed a fine ambassador for Bordeaux wines. But she has a tough sell, and her statement that education is "the key in reassuring people that choosing Bordeaux from a supermarket shelf or from a restaurant wine list is not automatically an expensive or an intimidating choice" is dead-on. That's certainly the perception of wine consumers here in the USA heartland where I live and work, and it will take a very powerful campaign to dislodge that notion. My question is: Why would the makers of world-class Bordeaux sign on to such an effort? Wouldn't they feel such a campaign could dilute the prestige of their brand? I met Wendy when we were both serving as judges at the Houston Livestock Show & Rodeo international wine competition in 2006 and 2007, and she is indeed a fine ambassador for Bordeaux wines. But she has a tough sell, and her statement that education is "the key in reassuring people that choosing Bordeaux from a supermarket shelf or from a restaurant wine list is not automatically an expensive or an intimidating choice" is dead-on. That's certainly the perception of wine consumers here in the USA heartland where I live and work, and it will take a very powerful campaign to dislodge that notion. My question is: Why would the makers of world-class Bordeaux sign on to such an effort? Wouldn't they feel such a campaign could dilute the prestige of their brand?

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