A new label for J wines

by Eve Resnick on March 23, 2009

in General

A few years ago, I was in a wine store in Charlotte, N.C. when a young woman walked in, looked around and grabbed with obvious delight a bottle of a red wine adorned with a stylish J on the bottle: no mention of the varietal or the vintage on the front part of the bottle. I never heard of the winery and was intrigued by this mystery wine. It happened to be a bottle of Pinot Noir from the J vineyards in Russian Valley. While I was looking at the bottle and trying to figure out what it was, the young woman bought a case of it as well as a case of their sparkling wine. Waoooo! This wine must be good! I asked the woman why she was buying so much from one single producer. Her answer almost knocked me down: “My name is Johnson and since it’s our anniversary tonight, I thought it would be so cute to serve a wine with our initial on the label.” “But do you know the wine? is it good?”, did I ask her. “Oh no”, said she, “I never heard of it and it doesn’t matter anyway: I just want the “J” on the bottle!”.

Why am I telling you this story? Because J vineyards just announced they’re changing their label for their new vintage releases. Since then I did my homework and now know that J vineyards produce nice wines, deserving better than being bought for a “cute” label! Does this story tell you something?


1 Amy March 24, 2009 at 4:01 pm

Evelyne, I have a friend who buys J all the time and knows nothing about wine. He goes back to it again and again because he likes the wine, but also because he easily recognizes the packaging. Its distinctive and stands out on the shelf. there’s not a lot of other wines out there that are so minimalist and elegant and still able to maintain brand recognition.

2 Evelyne Resnick March 25, 2009 at 2:40 pm

Hi Amy,
It will be interesting to see if your friend still recognizes as easily the label and keeps buying the wines.

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