http://www.winebrandsblog.com/2009/03/a-new-label-for-j-wines/ International Digital Strategies for Wine Brands Tue, 24 Apr 2012 15:11:24 +0000 hourly 1 http://wordpress.org/?v=3.5.1 http://www.winebrandsblog.com/2009/03/a-new-label-for-j-wines/comment-page-1/#comment-99 Evelyne Resnick Wed, 25 Mar 2009 14:40:00 +0000 http://zeeek.resmo.net/wordpress/2009/03/a-new-label-for-j-wines/#comment-99 Hi Amy,
It will be interesting to see if your friend still recognizes as easily the label and keeps buying the wines.

]]> http://www.winebrandsblog.com/2009/03/a-new-label-for-j-wines/comment-page-1/#comment-98 Amy Tue, 24 Mar 2009 16:01:00 +0000 http://zeeek.resmo.net/wordpress/2009/03/a-new-label-for-j-wines/#comment-98 Evelyne, I have a friend who buys J all the time and knows nothing about wine. He goes back to it again and again because he likes the wine, but also because he easily recognizes the packaging. Its distinctive and stands out on the shelf. there’s not a lot of other wines out there that are so minimalist and elegant and still able to maintain brand recognition.

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