In Wine Brands as well as in this blog, I mentioned Crushpad several times. This is the urban winery located in San Francisco and giving the opportunity to any wannabee winemakers to create its own wine brand – either by working at the winery during his/her spare time or making wine through Internet.
Last year, I heard from Stephen Bolger, the representative of Crushpad in France, that a Bordeaux facility would open soon. And here it is! Crushpad is in Bordeaux – more precisely in Saint-Emilion, on the right bank of the Garonne. The clients will make their wines at Château Teyssier under the supervision of owner/winemaker Jonathan Malthus. Crushpad hired two Bordeaux wine consultants to help in selecting vineyard and advising on viticulture and wine making, Eric Boissenot and Stéphane Derenoncourt. The grapes will be produced in two well-known appellations, Saint-Emilion and Margaux.
Wine consumers from all over the world will now be able to create wines from California and Bordeaux. Isn’t it the most exciting adventure?