E-tastings, the answer to energy and financial crisis

by Eve Resnick on April 21, 2009

in General

What a fun way to taste friends when everybody is in a different place! Let’s imagine this great scenario: I’m in France and my friend in the US. We don’t see each other more than once or twice a year but thanks to the technology, we’ll be able to share a glass of wine together.

The web will be our tool. Most new computers have a web cam and we all have glasses! Let’s drink! Everyone sits in front of the computer, opens the bottle, pours a glass and starts drinking. On the screen we can see each other, talk, discuss, laugh and exchange ideas and sensations. Of course, it’s not as warm as being in the same room and sitting across the same table. But we can see each other, talk without the delay of the time zone, laugh and giggle all we want – live!

What we do in private life can apply in our professional life. Kendall-Jackson organized an online tasting between his winemaster Randy Ullom and journalist Scott Carpenter. Steve Heimoff, West Coast Editor for Wine Enthusiast, recently did an e-tasting. It is also possible to use Twitter Taste Live, a Web forum for real-time wine tasting: no need to travel by plane or car to go to a tasting, no waste of energy, time and money. Sit down, relax and enjoy the wine!

Of course, it’s not as warm and personal as a “real” tasting but it is eco-friendly and much cheaper. Plus, you look like a really trendy person when you talk about e-tatsings! Enjoy!

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