The focus of the morning was on Prof. Gregory Bressoles’ new study on wine e-commerce. My readers know about Gregory’s first study conducted in 2007 and presented at Vinexpo the same year. This e-Performance Barometer showed some improvements in some sites while others are doing poorly. Wine.com is the winner as in 2007 while winehcateau.com becomes second and the French vinatis.com is third. The portrait of the wine buyer on Internet stays very similar to the previous one: a CSP+ male, 35 yr-old and +, buying mostly for his pleasure. More surprising: the market shares of online wine sites are growing by 30%! The complete study is available for 249 euros to wine professionals.
In the afternoon, I had the privilege to speak at the Great Wine Capitals conference on New Technologies and Wine Tourism: social networks, Twitter, blogs were on the menu and suggested interesting questions to the attendees. All the conferences are available on the site of the Great Wine Capitals.