I tend to consider the US as my personal paradise for wine brands. Indeed France is not really a champion in that category! Last night, I happened to share a bottle of Westerly Vineyards 2001 Estate Grown Merlot with some friends. besides the fact that the wine was a delight, I was intrigued by the label.
It has a very contemporary feel to it with the hand-written initial W and words: l’amour, les amis, la vie est belle (love, friends, life is beautiful). At the same time, the consumer has all the important information: the name of the vineyard, the vintage, the grape and the geographical origin (Santa Ynez Valley). This simple and elegant label draws the eye to the bottle and gives a high quality feel to the wine. Even before tasting it we all knew we would have a nice and elegant wine in our glass.
The back label comforts this impression: in two sentences, we learn that the vines are sustaibaly farmed and that the “terroir” is very present in the wine.