Comments on: Cork in Europe, screwcap in the US http://www.winebrandsblog.com/2009/07/cork-in-europe-screwcap-in-the-us/ International Digital Strategies for Wine Brands Tue, 24 Apr 2012 15:11:24 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Evelyne Resnick http://www.winebrandsblog.com/2009/07/cork-in-europe-screwcap-in-the-us/comment-page-1/#comment-127 Evelyne Resnick Thu, 13 Aug 2009 15:19:22 +0000 http://zeeek.resmo.net/wordpress/2009/07/cork-in-europe-screwcap-in-the-us/#comment-127 Thanks for the link to corkfacts.com. I didn't find the consumer studies you mentioned. I'd be happy to read them and complete my post on the subject. Corks and screwcaps are a controversial but fascinating subject as for their economic impact on cork producing countries.

]]> By: Anonymous http://www.winebrandsblog.com/2009/07/cork-in-europe-screwcap-in-the-us/comment-page-1/#comment-125 Anonymous Wed, 12 Aug 2009 18:35:30 +0000 http://zeeek.resmo.net/wordpress/2009/07/cork-in-europe-screwcap-in-the-us/#comment-125 Evelyne,
Cork is still very much the closure of choice in the US. In fact, the preference for natural cork as a wine closure in the US was underlined recently by two new studies as well as the outstanding success of a cork-sealed New Zealand wine in this market. One consumer study suggested that 71 per cent of US consumers prefer natural cork. For more information visit http://www.corkfacts.com.

]]> By: Anonymous http://www.winebrandsblog.com/2009/07/cork-in-europe-screwcap-in-the-us/comment-page-1/#comment-122 Anonymous Sat, 08 Aug 2009 12:18:46 +0000 http://zeeek.resmo.net/wordpress/2009/07/cork-in-europe-screwcap-in-the-us/#comment-122 I do consider the opposite after a couple of years in the wine business. In the begginng of this century, Nick Room, after his experience buying for a reknowned UK retail chain, said the screwcap was the future for wine. Selling screwcap in UK, Holland or Belgium is pretty easy, so Villa Maria of New Zealand drops alternative closures forever. On the contrary, I still see companies that satisfied with screwcap results (technically-wise speaking), prefer to stick to other closures just to keep the market they have in US and Brazil.

I see that US is a great market and will, in many senses, be ahead the tradicional French one. That fact is not enough to put it on the farefront. I would love hearing what the UK big buyers, journalists and masters of wine should say after reading your note.

Tomas

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