Since in the US I have been "experimenting" with a lot of wines and brands: buying wines at random in various price points. I had (very) good and (very) bad surprises in every category. Good surprises -whatever the price – came from personal wines or wines carefully crafted by the winery. Bad surprises came from the yadda yadda wine made to sell quantity with no respect for the consumer or the product. Wine is a noble and cultural product that is insulted by poor wine making.

I just hope more consumers will ne aware of that.

I have recently seen–and thankfully, tasted—so many dynamic, different, engaging, stimulating, evocative and downright exciting wines just lately (with CORE wines being firmly in that list!) that I have really been re-energized and re-engaged as a wine drinker in my own domestic product.

Who wants just another yadda yadda Chardonnay? Not me? Give me something different, something 'personal', not something that hundreds of other people are doing.

While I'm…*ahem* hardly a Millenial, I still like innovation and personal expression, and it trumps me-to wines every single time. Recently found a lovely wine called Remy Three Wives Red Blend that had Syrah, Sangiovese…and Lagrein (!) in it. Wonderful stuff, not terribly pricy (I can afford to try it, hint, hint.) and it's Monty Pythonesque (And now for something completely different…).

I quite like that. And I think lots of other people will too.