The 2009 EWBC will take place from Oct. 30 to Nov 1st, 2009 in Lisbon, Portugal. As the date gets closer, I’m getting more and more excited about the event. The program is well thought out and covers issues important to wine bloggers, such as “Monetising the Social Wine Brand (retailers, social networks, wineries, affiliate schemes” and “Social media to better reach your audience?” The round up session will be about “Social Wine Brand Future: New technologies, new media, and publishing”. All keynote speakers and panelists are not yet confirmed but trust Ryan and Gabriella Opaz of Catavino and Robert McIntosh of the wineconversation to get the best!
The most challenging issue the organizers are facing is the language issue. English has been chosen as the “official” language as very often the case in international conferences. But let’s be clear about it: a lot of participants or speakers are not native English speakers. Their blogs are usually in their native language, meaning French, Spanish, Italian, Portuguese or German. All of us will gather to share information, experiences, tips through a foreign language. It will be a fascinating experience to meet face to face with bloggers I “know” through their blogs and sometimes painfully tried to read. I must confess my German is very rusty, my Italian very “practical” and my Spanish almost non existent. I’m certainly not the only one to deal with such a problem and the EWBC will be the perfect opportunity to open better channels of communication between us through a common language.
European (and a few American) wine professionals and wine bloggers will meet in Lisbon at the end of October. We’ll also taste great wines but mostly we’ll try to create stronger links between the national communities and put together our knowledge of the social media and the wine world to create a future of better communications between the wineries and their consumers at the European level. Cheers and thanks to Gabriella, Ryan and Robert for putting together this incredible event! See you in Lisbon!