Comments on: A woman’s smile on a wine label http://www.winebrandsblog.com/2009/09/a-womans-smile-on-a-wine-label/ International Digital Strategies for Wine Brands Tue, 24 Apr 2012 15:11:24 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Evelyne Resnick http://www.winebrandsblog.com/2009/09/a-womans-smile-on-a-wine-label/comment-page-1/#comment-135 Evelyne Resnick Thu, 01 Oct 2009 14:43:25 +0000 http://zeeek.resmo.net/wordpress/2009/09/a-womans-smile-on-a-wine-label/#comment-135 Hi Julie,

Thank you for this thoughtful comment. I don't feel offended at all by this kind of initiative. I find it generous and innovative. What I feel sorry about is the lack of imagination in the wine. When you carry such a wonderful idea – a woman's smile on abottle and a great story – it has to go all the way. The wine should be as wonderful as the idea. Cheers!

]]> By: WomenWine http://www.winebrandsblog.com/2009/09/a-womans-smile-on-a-wine-label/comment-page-1/#comment-134 WomenWine Thu, 01 Oct 2009 04:31:42 +0000 http://zeeek.resmo.net/wordpress/2009/09/a-womans-smile-on-a-wine-label/#comment-134 Hi Eve – yes I too thought that this was a 'cute' idea but realize that what might be appealing to someone who is interested in terroir, varietal, winemaker, etc. is not what will appeal to the other 35 million women who drink wine.

A long time ago I stopped being offended and realized that someday these wine lovers might learn enough – or be curious – about wine to look beyond the comfort of buying a bottle that appeals to them visually and emotionally.

So I continue to reinforce that there's a story in every bottle – and for sure these smiles have a story in them too.

Warmest regards,
Julie

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