Google or

by Eve Resnick on September 25, 2009

in General

When it comes to finding information on wine on the Net, is it better to google or ablegrape? This morning I made a very simple test. I “googled” a few wine brands or names and then checked comparatively on Guess what? I had more pertinent answers through

Let’s take one example. Clarendelle is a relatively new Bordeaux brand. The brand never really advertised but has a web site of its own in French and English. It is distributed mostly on international markets. Google found 3,960 answers for Clarendelle but about 95% were not pertinent or linked to pages saying “There is no answer about Clarendelle on that page”. Thank you for the information! was more helpful in that sense that I was able to figure out faster and more accurately if I would be able to find the information I was looking for on the page. It found 1,764 entries for Clarendelle, most of them quite pertinent. The page also gave the language and the type of site (wine store, blog, producer, trade). It was also possible to search by tasting notes, reference, producer, etc.

What is Behind the search engine, there is a man, Doug Cook, passionate about wine and good programmer. Instead of talking about search engine optimization (SEO), he’d rather talk about “search friendliness”, a concept he brilliantly presented during the American Wine Bloggers Conference in July 2009. His work is a work of love and passion he keeps improving with the help of a strong community and a team of wine lovers like him. He’s committed to present the wine trade, wine writers and wine consumers with the best tool to research on wine.

In the current situation where SEO strategies through Google are challenged by brands, a search friend specifically designed for wine is certainly one of the possible answers. I was rather impressed by all the improvement Doug brought to since I first reviewed it in February 2008. If you’re a wine professional – whatever your area of expertise – or if you love buying and drinking wine, is certainly the most adequate search tool offered at the moment. Enjoy!


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