As usual, a report by VinTank creates a lot of interest amongst wine aficionados and tech people. Good iPhone apps in the wine business are not that easy to find. VinTank’s report is of great help to the wine consumer: Paul Mabray went through all the hard work of buying the apps, and creating various filters to test them (wine reviews, wine and food pairing, wine journal, social media capabilities, Point of purchase option, User Interface, innovation and data cleanliness). With those 8 features, any wine consumer can chose the app most pertinent to his/her use.
VinTank’s paper is very informative on the best BtoC apps. The top apps recommended are good tools to establish and maintain contact between wine companies and consumers.
This said, my main concern is that there is no real app for wine professionals. As such I’m also interested in price comparisons between two or more sites and not only what the price point. I’d also be interested in auctions for more expensive wines.
Next steps for the industry: mobile site for all wineries to maintain the stream between wineries and consumers, more BtoB apps and specific apps for high end wines (Opus One, Haut-Brion, Palmer, Sassicaïa, etc.). And more reports from VinTank!