VinTank’s New Report on iPhone Apps

by Eve Resnick on October 7, 2009

in General

As usual, a report by VinTank creates a lot of interest amongst wine aficionados and tech people. Good iPhone apps in the wine business are not that easy to find. VinTank’s report is of great help to the wine consumer: Paul Mabray went through all the hard work of buying the apps, and creating various filters to test them (wine reviews, wine and food pairing, wine journal, social media capabilities, Point of purchase option, User Interface, innovation and data cleanliness). With those 8 features, any wine consumer can chose the app most pertinent to his/her use.

VinTank’s paper is very informative on the best BtoC apps. The top apps recommended are good tools to establish and maintain contact between wine companies and consumers.

This said, my main concern is that there is no real app for wine professionals. As such I’m also interested in price comparisons between two or more sites and not only what the price point. I’d also be interested in auctions for more expensive wines.

Next steps for the industry: mobile site for all wineries to maintain the stream between wineries and consumers, more BtoB apps and specific apps for high end wines (Opus One, Haut-Brion, Palmer, Sassicaïa, etc.). And more reports from VinTank!


1 Joshua Patterson October 8, 2009 at 1:36 pm


I enjoyed reading your comments. I understand your concern regarding apps for wine professionals. I believe this will continue to improve with time as more attention is shifted to the mobile devices.

When we launched our Velvet Vine project (over a year ago now), there appeared to be plenty of interest from businesses, wineries, etc. We got the impression from them (at the time anyway) that the iPhone was a novelty and this effort would be short lived. Clearly the sentiment has changed, but these things do take time to develop. I would love to hear more insight from you from the professional angle. Feel free to contact me any time.


Joshua Patterson – Velvet Vine

2 Paul Mabray October 8, 2009 at 4:38 pm

Thanks for the kind summary and analysis of our article. I agree there needs to be better and more B2B applications as well as ones that allow wineries to interact with mobile users (but not as individual wineries, but in aggregate). You are too kind and this mention was much appreciated.

Warm regards,

PS – wineprices from VinCellar (one of the top 5 apps) allows you to see auction prices for high end wines.

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