Adegga, the technical wizard behind EWBC

by Eve Resnick on November 5, 2009

in General

Since the Social Media Report by VinTank published a couple of months ago, the notoriety of increased tremendously and got a much deserved attention. Founded in Portugal by Andre C. Ribeirinho, is a very innovative company whose technology is well advanced.

In spite of being Portuguese born, is an international platform available in Portuguese, French, English, Spanish, Italian and Dutch. and its team, the two Andres and Emidio, were the technical wizards behind the EWBC: all technical problems and glitches were solved with energy and efficiency by the smiling guys. But the interesting part was the discussions with them about what is their very unique creation, the AVIN code (Adegga Vin Identification Number). You certainly heard about the ISBN code, the identification number for books that allows any libraries or bookstores to identify a book by its very unique code. Adegga created the same system for wine. An AVIN code will be given to every vintage of the same wine.

Even more amazing is the ability for a consumer to access information on the AVIN coded wine through a mobile phone. A winery can apply either the diagram with the code on its back label or only the AVIN number. When the diagram is applied on the bottle, the consumer directs the phone camera on it and has direct access to the wine information on the adegga site or, very soon, on an other site.

This impressive technology is a big improvement for the wine consumer as well as the wineries. The consumer can access useful information while the winery has a direct access to its consumers.


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