Comments on: Artisan Wines in Santa Barbara? http://www.winebrandsblog.com/2010/03/artisan-wines-in-santa-barbara/ International Digital Strategies for Wine Brands Tue, 24 Apr 2012 15:11:24 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Evelyne Resnick http://www.winebrandsblog.com/2010/03/artisan-wines-in-santa-barbara/comment-page-1/#comment-199 Evelyne Resnick Wed, 17 Mar 2010 18:33:29 +0000 http://www.winebrandsblog.com/?p=1439#comment-199 “Artisan” is not quite the same as “boutique” in marketing terms. “Boutique” refers to a small winery, quality oriented and producing in small quantities. “Artisan” refers to the wines. It means they’re supposed to be “hand made” in opposition to mass market wines.

Marketing is not a pejorative term in the wine business. If more European wines tried to get some experience in marketing their wines, they might have less trouble to sell themselves. My point in this post was that “artisan” is not strong enough as a branding strategy but it could be an interesting marketing angle. Am I making more sense?

]]> By: Wink Lorch http://www.winebrandsblog.com/2010/03/artisan-wines-in-santa-barbara/comment-page-1/#comment-198 Wink Lorch Wed, 17 Mar 2010 18:10:53 +0000 http://www.winebrandsblog.com/?p=1439#comment-198 Isn’t ‘artisan’ just this era’s marketing speak for the meaningless ’boutique’ word that was used in the ’80s and ’90s? To me it means nothing more than small rather than part of a conglomerate.

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