Two years ago, in January 2008, I shyly started blogging on wine, wine brands and innovation in the wine industry. My goal then was to update on a regular basis the contents of my then to-be-published book, “Wine Brands”. 18 months after the publication and over a few hundreds posts, it’s time to move on to something different. The blog had already by itself driven me to other places and horizons.
What’s different? The blog is still the expression of what I think important in the wine industry : new technologies, creative initiatives and brands, innovative software or strategies, new trends and new consumers. I’m just moving a step ahead by integrating it more deeply in my professional practice. I’ll still be searching for new trends and new consumers, watching new markets but I’ll be more aware of the European side of technology. Weirdly enough, at a time when the European wine consumption is sharply declining, I sense some growing interest in the French and European wine industry for innovation. A new generation of winemakers and vineyards’ managers is rising and opening the doors to a fascinating new world. Welcome in winebrandsblog.com generation 2!