More on the quiet Internet revolution of Sauternes

by Eve Resnick on April 26, 2010

in General

Aline Baly from Château Coutet sent me a long email after the publication of the first article. I was so happy to read about the success of her innovative web strategy I asked her to let me publish her answer. Here it is – a little amended for more concision with Aline’s approval:

“I have been very encouraged by the recent influx of colleagues on Facebook and Twitter (most recently Yquem and Bordeaux Gold). I am very excited that this sometimes viewed as sleepy appellation is embracing social media — and recognized for doing so.

Coutet has been on Facebook for over 3 years — this has allowed me to stay connected to more than 300 followers. I also post all news related to Coutet on my personal page– keeping another 400 individuals in the loop on the latest and greatest from the Gold Wine region of Bordeaux.

As for Twitter… I have some great success stories with the tool — including getting a top level journalist at Coutet for a one-on-one tasting after replying to one of his comment and having visitors stop by Coutet after responding to their comment that places them in the region and in wine tasting mode!

Using both of these tools, I’ve connected with so many individuals that love our region! There are 4-5 twitts on the topic alone on a daily basis– and that is only a minimum.”

Thanks to Aline  for sharing her success story with us.

{ 1 comment }

1 corinne conroy July 5, 2010 at 1:17 pm

Hi Evelyne:
We at Brane Cantenac are also extremely active on ‘ Facebook ‘ and ‘twitter’- though a bit less with that medium cause a bit limited… Actually, for two years in a row, we have held ‘primeur’ tastings for our Facebook page readers and have had a very good success with that idea. The first year, the tasting took place on a weekend and included a visit of Brane’s cellar and vat room. This year, we chose a small, trendy restaurant and had a ‘tasting’ party during which we introduced the 2009 Brane and Baron de Brane as well as other older vintages.
The turn out was excellent and ranged from just amateurs to wine journalists or bloggers- even a few foreign ones showed up!!!! We are planning on doing something much larger next year around Vinexpo time roughly -along with Coutet -to join forces.It will be happening at the same time in three different cities. Paris, NY and Singapore. Brane currently has 1100 members on its facebook page.And it keeps rising..
In addition, our website is very dynamic, updated every day practically . It is informative, easy to use and in English and Chinese. A must these days…
Our blog(bi – lingual) is quite popular because we do post everything we do…including tons of photos…ie: our ‘extra- ordinary’ tasting of New Zealand wines last week…) It is a must to try to be different and use all the social media , otherwise we would disapear among the slew of other classified growths and all the great wines produced around the world! It is a question of being heard and seen…so as then to be tasted!
thanks for your great inputs and articles Evelyne… hoping to see you one day at Brane!
Corinne Conroy
Director of Marketing and Communication
Chateau Brane Cantenac, Second Classified Growth, Margaux, France

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