French Wines by the Glass in Shanghaï

by Eve Resnick on May 18, 2010

in Innovation

French wines are still the benchmark for China: they’re the best. Unfortunately, they’re very expensive: the high taxes are an important part of the outrageous prices.

Fortunately, some restaurants are ready to give their customers the opportunity to taste our greatest wines by the glass. And when I say the greatest, I’m not exaggerating: Château Palmer, Château Haut-Brion, Château d’Yquem, Clarendelle and many others are on the wine list.

The restaurant is M. and Mrs. Bund, owned by the French Paul Pairet. In the middle of the dining room, several Enomatic wine dispensers attract the attention.

Enomatic systems dispense wine directly from the bottle using  inert gas preservation. The flavors and characteristics of the wine remain intact for more than three weeks, as if the bottle had just been opened. This technology allows M. and Mrs. Bund restaurant to offer the  wines at a very decent price. The consumer can enjoy a glass of a wine he can’t really afford by the bottle.

M. and Ms. Bund Restaurant made its reputation thanks to this “wine by the glass” strategy. Of course, the food is deliciously French and the customers mostly Westerners, but it is a very original feature that is appreciated by many people. In this city where everything goes fast, evolves rapidly and everybody is improving skills and competences, a creative strategy based on a technical innovation is the best way to attract new consumers. In fact, most people in the restaurant were young business people, not afraid of a rather high price tag for a meal and nice wines. Shanghaï and its inhabitants are on the way up to success and a nice lifestyle – in contrast.

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