http://www.winebrandsblog.com/2011/04/2010-yquem-zen-attitude/ International Digital Strategies for Wine Brands Tue, 24 Apr 2012 15:11:24 +0000 hourly 1 http://wordpress.org/?v=3.5.1 http://www.winebrandsblog.com/2011/04/2010-yquem-zen-attitude/comment-page-1/#comment-636 Steve Webb Mon, 11 Apr 2011 14:52:01 +0000 http://www.winebrandsblog.com/?p=1743#comment-636 Lucky enough to taste the d’Yquem 4 times last week including at this event. LMVH specifically market it as a luxury brand alongside Cheval Blanc and this is slightly different and new. In the past a wine’s reputation was built on it’s performance (e.g. Cheval Blanc became famous on the back of it’s 1947 wine). Bordeaux has changed an awful lot since the last time I tasted in Bordeaux for the 1990 vintage. Now there are a myriad of UGC, syndicat, chateau, negociant and consultant tastings, some more glamourous than others but all much slicker than 20 years ago when you could easily enjoy a lengthy chat with the winemaker in their cellar and, frankly, learn more in 20 minutes about a wine and its potential than from the reams of promotional literature produced today.

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