March 8 is officially our day, Women’s Day. We should pay more often a tribute to those women, wine producers or professionals, who are often the source of interesting initiatives. This article aims at mentioning just a few of those ideas or different approaches on various wine related topics. This is my way to tell them “Thank you” not only for some of the best wines I tasted but also for being great human beings and friends.
A few days ago, I received an email from Laetitia Mauriac, who owns and manages with her brother Arthur Château La Levrette in Blaye near Bordeaux, to join a group of women wine professionals. I knew Laetitia’s wines and strategy from various tastings and events. Her name is famous in France as she is the great-niece of the writer François Mauriac, who owned Château Malagar and placed many of his novels in the Bordeaux region. But Laetitia is more than the heir of a prestigious name. She is a nice, bright, creative and imaginative wine producer and woman. The label of her wines is a delight in the conservative Bordeaux world: on a white background the design of the letters and the little greyhound, elegant and delicate like Laetitia’s wines, makes the bottle stand out immediately on a shelf. Laetitia and her brother Louis are also responsible for one of the funniest video I ever saw going viral on the Web: how to seduce a woman with Château La Levrette. And the wines themselves are so good: I especially enjoy her white wine at various tastings.
During this meeting with several wine women, I was also surprised by the design of an other label, Château Saint-Barbe. According to the marketing director, Claire Lescanne, the design was the result of a study on what kind of labels women like. The idea behind it was that women are mostly buying wines and they love elegant and original labels that enhance the quality of the experience. It does not mean they are not able to make the difference between a bad wine in a nicely designed packaging and a good wine in a so-so packaging. They just enjoy a nice looking bottle: it is part of the wine experience.
During the same lunch I also met a woman who is going to open a wine store in Paris dedicated mostly to wines produced by women. The world of wine is so rich in great people I always enjoy spending a few hours talking to wine professionals.
And there are so many great women with whom I spent many delightful hours talking about and tasting wines – theirs and others’. In that very special day I would like to raise my glass to Joan Dillon, Duchess of Mouchy who opened the doors to great wines, Caroline Lestimé in Chassagne-Montrachet, Joëlle Brouard, founder and director of the Wine Management Institute in Dijon, Burgundy and many others I crossed paths with and am very grateful to. Cheers to you, ladies!