From the category archives:

blogs

Trends to watch in the wine business

January 2, 2011

Instead of looking back at 2010, I’d rather look forward to 2011.  Of course, I am not a guru and I will not try to predict in what shape the wine industry will be in 2011. But there are a few signs of what we might want to look at in the next few months: [...]

Read the full article →

Wine Blogs in Europe

September 2, 2010

As some of my friends know, I started blogging  in French a few months ago. I decided to give it a try just before my French book got published. In spite of being located in France, I feel and work mostly like an Anglo-Saxon: I always get mildly irritated by the French way of doing [...]

Read the full article →

New presentation, new blog?

March 1, 2010

Two years ago, in January 2008, I shyly started blogging on wine, wine brands and innovation in the wine industry. My goal then was to update on   a regular basis the contents of my then to-be-published book, “Wine Brands”.  18 months after the publication and over a few hundreds posts, it’s time to move on [...]

Read the full article →

Does a winery still need a web site?

January 29, 2010

For many years, the success of a communication strategy on the Web was measured by the traffic on the site or the click on a banner. It might not be still true. Because of the growing importance of social media, blogs and micro chats, it is more important for a winery to be present on [...]

Read the full article →

The wine entrepreneurs of Web 2.0

October 14, 2008

When writing Wine Brands, I met several wine entrepreneurs of the Web 1.0 generation – people who started their company or their venture in the mid-90s like Peter Granoff with wine.com. Those people were the pioneers of the industry and younger entrepreneurs – the wine entrepreneurs of Web 2.0 – owe them a lot because [...]

Read the full article →

Women and wine: a most inspired web site

July 14, 2008

Last week, I happened to read on my favorite wine community site, OpenWineConsortium, the name of Julie Brosterman who recently joined. I knew her name through her web site, women and wine, created about three years ago. I followed her as the web site grew and became more important, as the content improved and increased, [...]

Read the full article →

Blogs and Brands

April 10, 2008

On the OWC group on blogs, there was a post lately asking if/how it was possible to make money with your blog. Indeed more and more people are writing blogs – as a hobby, sometimes – but more often in relation to their work field and their professional expertise. It would seem logical to try [...]

Read the full article →