From the category archives:

Books

Marketing or Not Marketing: Is it the Question?

February 3, 2010

I just finished reading The Wine Trials 2010 by Robin Goldstein and Alexis Herschkowitsch. I must confess I’m very perplexed by this book. The authors blame the “lifestyle marketing” for overpriced wines. They also condemn the fact that a group like LVMH invest more money on marketing than to produce the goods, without mentioning that […]

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Chris Brogan’s “Trust Agents”

August 27, 2009

Did you try “googling” your name or your company? Do you write a blog? Do you want to do business on the Net without technological knowledge? Do you want to become a “trust agent”? You’ll learn about that and a lot more in Chris Brogan’s book, Trust Agents. Using the Web to Build Influence, Improve […]

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Looking for a… book

August 25, 2009

I didn’t think that trying to buy a book in a bookstore could become such a frustrating experience. The book I was seeking is Chris Brogan and Julien Smith‘s Trust Agents. Yesterday I heard this long-awaited book was available in Borders and Barnes and Noble bookstores all over the country. I rushed to the nearest […]

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The Burghound’s book on Vosne-Romanée

August 6, 2009

Allen Meadows, the famous Burghound, specialist of Burgundy wines, will soon publish a long-needed book on the The Pearl of the Côte. The Great Wines of Vosne-Romanée. As Allen explained in a recent interview on the newwineconsumer.com podcast, the idea of the book came to him when he was tasting 74 (yes, 74!) vintages of […]

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Gary Vaynerchuk’s 101 wines

June 9, 2008

That’s it! I got it and I read it! I just couldn’t believe my luck when the post office delivered Gary‘s book on Friday. (My skepticism is just the result of a lost book package, actually MY own book, by… DHL.) Last week, Gary was concerned about his book not being available in some stores. […]

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Wine Brands is published

June 3, 2008

While I was speaking in New Orleans, Wine Brands was published. I left without a copy – to my dismay – since DHL lost my package. But this morning I had the pleasure of holding my book in my hands: it is always a great moment! I just hope you will enjoy reading the book […]

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