From the category archives:

wine brands

How to create a "Wines of Hungary" Brand

November 7, 2008

When people think Hungary, they see Tokaji. But Hungary has many other wines and, until very recently, no professional body to represent them on the international markets. Wine producers now have a promotional body: Wines of Hungary. “In terms of international promotion, our major strategic goal is to build up the Wines of Hungary brand,” [...]

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Value Brands

November 3, 2008

Luxury and value brands seem to be the winners in these lean times. After the stunning 1,500 euros bottle of champagne, let’s concentrate on the value wines recently launched by Tesco in the UK. The Value range is available in red, white and pink in Tetra Prisma Pak containers of 1 liter for the price [...]

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Luxury packaging: a "must" to sell wine?

October 30, 2008

Champagne and spirits create luxurious packagings for their brands. Would this strategy work for wines? The holiday season brings the most gorgeous and most expensive bottles on the market. Some Champagnes sell up to several thousands euros a bottle only because their packaging is designed by a world famous name. An example: Dom Pérignon Vintage [...]

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Branding a Nation, Branding a Place, Branding a Wine?

October 9, 2008

A few years ago I read a very intriguing book by Simon Anholt, Brand America: The Mother of All Brands. Before reading this book I had never thought of a country as a brand. When you think about it, it makes sense to brand a country or a place. After all, Napa, Bordeaux, Priorato, Tuscany [...]

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Wines on amazon.com?

September 24, 2008

The buzz is all over the on line wine community: amazon.com is going to sell American wines in the US. When asked if they would like to comment on our Internet live radio show today, amazon.com answered: “we don’t comment on rumors.” Rumors? Maybe but, true or not, this kind of news brings a few [...]

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Indian wines soon released in UK

June 10, 2008

I’m absolutely fascinated by the Indian wine industry. I already wrote a few posts on the subject on this blog: India, as a wine producing country and market; the Indian wine consumer; and many others where India was mentioned. Today an even more amazing news was released by Indage, one of the two largest Indian [...]

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Brands vs. Regions?

March 13, 2008

Last Friday, I spent the day listening to speakers from various countries about strategies to access the international markets. French specialists, such as Yves Benard, President of the INAO (Institute of the Controlled Appellations) or James de Roany, managing director of Chateau Beaulieu in Provence, the Italian Lorenzo Zonin, owner of the Zonin winery, the [...]

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Generation Y and Branding

March 6, 2008

Also called “Millennials” or “Generation Why”, this group is widely represented in a lot of countries and constitutes a major target for local and global brands. In the US, there are 70 million people under 30; in Vietnam, they represent 50% of the 90 million people; in China, they are 200 million strong and there [...]

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The New Appellation system in Europe

February 28, 2008

Anybody who tried to sell French or other European wines know how difficult it is. There are many reasons for this situation: difficult labels, weird names impossible to pronounce and a system of geographical origins rather difficult to understand for a foreigner. The European Union is working on a new system with France leading the [...]

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Old and New Wine Brands

February 26, 2008

While walking around Bordeaux, I passed by the window of a recently opened wine store, “La Maison Gabin”. I was utterly amazed to see in the window empty bottles of Château d’Yquem, Château Haut-Brion and Château Margaux, three names among the most famous of Classified growths and among the most expensive in the world, next [...]

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