From the category archives:

China

Wine Web Sites Knocking on China’s Door

November 11, 2010

Eve posted posted about China and the growth of the luxury market, including wine about two years ago. According to the luxury lifestyle blog Luxuo, “China is expected to be the world’s seventh largest wine consumer by 2013 as the nation’s thirst for vintages continues to grow amid an economic boom.” A new challenge has [...]

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French Wines by the Glass in Shanghaï

May 18, 2010

French wines are still the benchmark for China: they’re the best. Unfortunately, they’re very expensive: the high taxes are an important part of the outrageous prices. Fortunately, some restaurants are ready to give their customers the opportunity to taste our greatest wines by the glass. And when I say the greatest, I’m not exaggerating: Château [...]

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1999-2009, a Decade of Innovation

January 4, 2010

In 1999, the Web was still considered an innovation in Europe. In France, 11,6% were connected; 100,000 adventurous people are managing their bank accounts on line; e-commerce brings 200,000 euros! It was also the time of the Internet boom: start-ups are getting millions from angels and investors. After two years of euphoria and craziness, it [...]

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Hong Kong and mainland China, paradise for the wine drinker

February 18, 2009

Are you located in a country where wine is considered a danger to your health, banned from everyday life and highly taxed? Consider moving to Hong Kong where wine is promoted as being good for your well-being and heart! Imported wines are a huge success in Hong Kong, especially since the removal of the duty [...]

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China, the new market for middle- and high-end wines?

November 14, 2008

Continental China is the Eldorado for the Western wine industry. At least, that’s what you would think when reading various studies and articles recently published. The main reason of this renewed or continued interest is the switch of the Chinese consumer from hard drinks to wine. The French Castel Group is one of the leading [...]

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The rise of China as wine producer

October 16, 2008

China – like India – is most likely to be see as a huge potential consumers’ market. But it is also becoming a main producer. Dynasty, Changyu and Great Wall, the three major wine companies, control about half of China’s market for grape-based wines. Grape wines are still a minority on the Chinese market when [...]

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More on emerging markets

April 28, 2008

Tomorrow we’ll talk on emerging markets for the wine industry. I happen to find a rather interesting article by one of my colleagues, Uché Okwonko, author of Luxury Fashion Branding on luxury and emerging markets. On her website, Uché created an online magazine on luxury. Her latest article, “Separating the Facts from the Fiction of [...]

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Clarendelle in China

April 3, 2008

It seems to be my “brand” week. I read carefully the thread started by Hoke Harden on Open Wine Consortium on the subject and all the comments he inspired. Too many brands? Of course, in the US only, there are over 7,000 wine brands on the market. Overwhelmed? Of course, I’m overwhelmed: I usually buy [...]

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Chinese wine consumers on the rise

March 19, 2008

News from various sources confirms the rise of consumption and production of wine in China. I wrote several pages on the new Chinese consumer in Wine Brands but the phenomenon seems to be increasing. Here is the update on the subject, from the newsletter of Meininger’s Wine Business International: “Chinese wine consumption is predicted to [...]

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Generation Y and Branding

March 6, 2008

Also called “Millennials” or “Generation Why”, this group is widely represented in a lot of countries and constitutes a major target for local and global brands. In the US, there are 70 million people under 30; in Vietnam, they represent 50% of the 90 million people; in China, they are 200 million strong and there [...]

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