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The Success Stories of Burgundy on the Digital Map

June 20, 2011

Yesterday, the 2011 edition of Vinexpo opened in Bordeaux and Burgundy was the guest of honor of the ESC Dijon Institute of Wine Management conference. Three keynote speakers presented the success stories of their business or organization : Florence Ragonneau of the Bureau of Burgundy wines (BIVB), François Desperriers, founder with Aurélien Ibanez of BourgogneLive.com [...]

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Trends to watch in the wine business

January 2, 2011

Instead of looking back at 2010, I’d rather look forward to 2011.  Of course, I am not a guru and I will not try to predict in what shape the wine industry will be in 2011. But there are a few signs of what we might want to look at in the next few months: [...]

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Are We “Branded To Death”?

September 29, 2010

According to Seth Godin, “There is too much clutter … because we’ve branded ourselves to death.”.  The CMO should now be a “Chief Movement Officer”. “In short: don’t market — inspire, lead, tap into your brand’s passions and you’ll tap into consumers’ passions and build a small and committed following that will scale through word-of-mouth.” [...]

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A winery needs a web site!

February 1, 2010

But what web site, what for and what use? My last post on “Does a winery need a web site?” generated interesting and well thought out comments from wine educators, winery owners and other readers. First of all, it seems everybody thought a winery needed a web site. Some said a web site was the [...]

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Does a winery still need a web site?

January 29, 2010

For many years, the success of a communication strategy on the Web was measured by the traffic on the site or the click on a banner. It might not be still true. Because of the growing importance of social media, blogs and micro chats, it is more important for a winery to be present on [...]

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1999-2009, a Decade of Innovation

January 4, 2010

In 1999, the Web was still considered an innovation in Europe. In France, 11,6% were connected; 100,000 adventurous people are managing their bank accounts on line; e-commerce brings 200,000 euros! It was also the time of the Internet boom: start-ups are getting millions from angels and investors. After two years of euphoria and craziness, it [...]

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Boomer Woman: the New Consumer?

December 22, 2009

Marketers are always on the look out for new consumers. They seem to have bypassed an interesting category, the Boomer Woman. What is so different between a Boomer Man and a Boomer Woman? A Boomer Woman just spent 20 or 25 years of her life building her career, child rearing and managing a home. Women [...]

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European Wine Bloggers Conference – Part 3

November 1, 2009

Saturday Oct. 31st was THE day of the EWBC conference. We actually worked hard going from one session to an other one, getting in touch with each other and working on important topics: what is a social wine brand? What is the impact of the social media on wine travel? How can wineries answer the [...]

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Social Wine Brands

October 22, 2009

Next week I’ll be on my way to the European Wine Bloggers Conference in Lisbon, Portugal. I’m one of the lucky one who’ll get to speak twice – once on Social Wine Brand and the second time on the Future of the Social Wine Brand. But what is exactly the social wine brand? More and [...]

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Academy of Wine Communications

June 8, 2009

A few weeks ago, The New Wine Consumer radio show featured the Academy of Wine Communications. Until then I must confess my ignorance of this somewhat illustrious Academy founded in 1994 “to encourage wine writers, the craft of wine writing, and wine coverage in the media”. Since then, the Academy evolved in a more sophisticated [...]

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