December 9, 2008
Today’s WineSpiritsDaily newsletter is titled: “It’s good to be value”. According to its author, “After years of little or no growth, value brands are starting to gain share and grow at a faster rate, as seen in Nielsen numbers to October 18. Dollar sales of value spirits grew 2.4% in the 52 weeks, 3.2% in [...]
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December 8, 2008
80% of brand communication is visual or auditory. “According to the Sense of Smell Institute in New York, the average human being is able to recognize approximately 10,000 different odors. People can recall smells with 65 percent accuracy after a year, while the visual recall of photos decreases to about 50 percent after only three [...]
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