From the category archives:

Generation Y

A Mutineer in France

July 1, 2010

Do you know this fun, energetic and innovative beverage magazine, The Mutineer? If you don’t, run to your local newsstand and get one. It’s the most relaxing, entertaining and informative magazine on all trends in the beverage industry. I’m not talking sodas, but spirits, cocktails, wines… “fine beverage…redefined”, as stated on the cover. I heard [...]

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Millennials, an easy target for wine brands?

March 3, 2010

Millennials are the dream target of many wine brands. They have time, they have money and they crave learning about wine. Really? Think twice. Or, as 29-year-old journalist Nadira Hira put it, “think authentic, don’t think marketing!”. Is it bad news? Not really. Millennials are a generation of zappers, with short attention span but they [...]

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"Stealing wine marketing ideas"

April 8, 2008

I “borrowed” my title to the very entertaining and slightly challenging article of Jim Gordon in winesandvines.com. Jim just came back from the wine marketing conference held in Ohio and entitled, “Permission to steal”. It would seem every speaker was very generous in sharing his or her knowledge and experience. What attracted my attention was [...]

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Generation Y and Branding

March 6, 2008

Also called “Millennials” or “Generation Why”, this group is widely represented in a lot of countries and constitutes a major target for local and global brands. In the US, there are 70 million people under 30; in Vietnam, they represent 50% of the 90 million people; in China, they are 200 million strong and there [...]

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