From the category archives:

global strategy

When Bordeaux Welcomes Portugal Wines

June 24, 2011

Thanks to Christian Seely and Marie-Louise Schÿler of Château Pichon-Longueville in Pauillac, their guests enjoyed a wonderful Portuguese evening during Vinexpo. Château Pichon-Longueville belongs to Axa Millesimes Group that owns also vineyards in Portugal as well as other vineyards in France and Hungary. When Christian Seely traveled to Portugal 18 years ago, he fell in [...]

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George Best, the George Clooney of Barley Wine?

October 5, 2010

You might have read on brandchannel.com the story on George Best’s barley wine. Didn’t? Here is a quick up to date: George Best was a UK football star who drank himself to death, even after a liver transplant. His last words were supposedly: “Don’t die like me”.  Was it a good idea to let his [...]

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BYOB, answer to the business downturn in restaurants?

June 11, 2010

BYOB is popular in the US and in Australia and totally discouraged in France. I just read in Decanter.com that England is not very keen on the system either.  But two Bristish entrepreneurs are trying to beat the system by creating the Bring your Own Bottle Club in partnership with Nicolas. The system is astute: [...]

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DTT and DTC, the best ways to reach the consumers?

April 15, 2010

For a non American, the three-tier system of wine distribution  is very puzzling.  But some wine professionals are now working on improving the system for the benefit of the consumers or at least suggesting some solutions. In his interview to Vin65 a few days ago, Paul Mabray, CEO of VinTank and founder and former CEO [...]

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International Conference in Paris on Wine Marketing and Brands

February 8, 2008

On March 7, 2008 at the Press Club of Paris, 8 rue jean Goujon, an international conference will take place where several presentations will be about wine brands. One of the study cases presented in “Wine Brands” will be developed by its own creator: James de Roany, from Château Beaulieu en Provence, will talk about [...]

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Presentation of "Wine Brands"

January 22, 2008

The subject of wine marketing is widely treated by practitioners, wine marketing experts as well as many organizations in many countries. But we are now entering a new era for marketers: peers trust peers. Top-down messaging is losing ground, while bottom-up buzz is gaining power. Every few months new technologies, new devices and new practices [...]

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