From the category archives:

Innovation, virtual and international wine fair

March 15, 2011

Last year, I wrote in my French blog about, this French initiative: a virtual and 3-D wine fair. I was impressed by the technology and the design of the site. This year, the second edition of opens up to international markets. During the last few weeks, I was in contact with many American […]

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Crushpad in Bordeaux

September 15, 2010

A few years ago, when I mentioned Crushpad to my European friends, most of them told me that such a concept could not work in Europe. But it did! Let’s go back a little in time.  Crushpad is an urban winery allowing wine lovers to select a plot of land, a grape and be part […]

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September 6, 2010 is a Portuguese start up specialized in the wine business. I met Andre Ribeirinho and his team during the 2009 EWBC in Lisbon. At that time, I was very impressed by the AVIN tag they created and even mentioned it in my French book on Web marketing for the wine industry. During the Spring […]

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Selling wine online from order to payment

May 28, 2010

Nothing new or exciting about it? Wrong! This new app is really innovative and for once it comes from France. It feels good to be able to write about an innovative feature launched by a French company, believe it or not! Millesima is a Bordeaux “negociant” house founded in 1983 by Patrick Bernard. It is […]

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French Wines by the Glass in Shanghaï

May 18, 2010

French wines are still the benchmark for China: they’re the best. Unfortunately, they’re very expensive: the high taxes are an important part of the outrageous prices. Fortunately, some restaurants are ready to give their customers the opportunity to taste our greatest wines by the glass. And when I say the greatest, I’m not exaggerating: Château […]

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Apple Wants to Redefine Mobile Ads

April 9, 2010

I’m not an Apple afficionada or endorsing Apple. I just have an iPod Touch and my regular Windows laptop. But I’m a communication person at heart and just saw the most amazing feature for the iPhone platform today. Of course, it will not be available for a few months, but I started dreaming of all […]

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Wine Dating, a French Concept

March 4, 2010

Trust French people to associate love with (almost) anything fun and sensual! The luxury wine and food store Fauchon launched a fun concept, the “Wine Dating”.  Based on the idea of an “after work” meeting, the “wine daters” meet in the restaurant at the top of the Montparnasse Tower. They’re offered a tasting of 6 […]

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1999-2009, a Decade of Innovation

January 4, 2010

In 1999, the Web was still considered an innovation in Europe. In France, 11,6% were connected; 100,000 adventurous people are managing their bank accounts on line; e-commerce brings 200,000 euros! It was also the time of the Internet boom: start-ups are getting millions from angels and investors. After two years of euphoria and craziness, it […]

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Vinexpo – Day 5: innovative strategy in Alsace

June 25, 2009

Today I met Jean-Claude Rieflé, owner and wine maker of the Domaine Rieflé in Pfaffenheim, near Colmar. The Rieflé family goes back to 1850 in the history of Alsace wine. Jean-Claude is also an expert in international commerce. As many of his peers, Domaine Rieflé produces Riesling, Late Harvest and all the varietal wines of […]

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Wendy Narby: Bordeaux is very innovative

February 11, 2009

Wendy Narby is one of the best representatives of the links between Britain and Bordeaux. She moved to Bordeaux about 20 years ago and is now one of the best specialists of the Bordeaux wines, acting as a consultant, a teacher and a guide. She came to France in the ’80s to study wine marketing […]

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