From the category archives:

international markets

Drinking Local in the US

July 29, 2011

Recently listening to a panel on drinking local during a conference, I was a little surprised by what I heard. Two main issues were raised among the panelists: – Price is the main issue: consumers are reluctant to pay more for local wines. One of the panelists got a few laughs from the audience when [...]

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Château Lanessan, and its new branding strategy

July 5, 2011

Château Lanessan in Haut-Medoc near Bordeaux is one of those discreet and high quality family owned estates you hear about from time to time.  But it deserves more attention that it gets. Lanessan belongs to the Bouteiller family. It was run for the last 30 years by Hubert Bouteiller, brother of Bertrand Bouteiller who ran [...]

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Women agree to disagree on wine

June 8, 2011

A recent survey conducted by Vinexpo on women and wine in United Kingdom, France, Germany, Hong Kong and the US showed that cultural differences are an important factor of differentiation in appreciating wine. What did those women agree upon? They usually prefer red wine over white wine. They are driving the sales for rosé wines:  [...]

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WineFair.com, virtual and international wine fair

March 15, 2011

Last year, I wrote in my French blog about winefair.com, this French initiative: a virtual and 3-D wine fair. I was impressed by the technology and the design of the site. This year, the second edition of winefair.com opens up to international markets. During the last few weeks, I was in contact with many American [...]

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A New French Wine Brand in the US

November 15, 2010

After the unfortunate recent failure of Chamarré it seems very brave to launch a new French brand on the US market.  The press release bears the rather off putting title : “300 Year Old French Winery Brings Prestigious Wine Appellations Into The 21st Century”. The 300 Year Old French Winery is Arnoux et Fils, family-owned [...]

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Bordeaux Partners with Snooth

September 27, 2010

For a consumer, nothing is more frustrating than looking for a wine and not being able to locate it.  The Bordeaux wines seem to have partially solved the problem through a partnership between their own site EnjoyBordeaux.com and snooth.com to reach the US market in times when French wines, and more specifically Bordeaux wines, are [...]

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Forging Links and Enhancing the Magic of Wine

June 29, 2010

For many people, even in the wine business, the Masters of Wine are a mysterious entity.  They are the elite of the wine industry, having passed a very difficult series of tests. There are only 285 of them in the world: it is an exclusive club. At least, that’s what I thought before I met [...]

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China, the new market for middle- and high-end wines?

November 14, 2008

Continental China is the Eldorado for the Western wine industry. At least, that’s what you would think when reading various studies and articles recently published. The main reason of this renewed or continued interest is the switch of the Chinese consumer from hard drinks to wine. The French Castel Group is one of the leading [...]

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The rise of a high-end Burgundy wine

November 5, 2008

From time to time, I like to work on a case study and reflect on what went well or wrong. I had this opportunity yesterday when meeting Caroline Lestimé, owner of a vineyard in Chassagne-Montrachet in Burgundy and daughter of Jean-Noël Gagnard. Jean-Noël managed the estate for many years before he stepped down and let [...]

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Wine Brands is published

June 3, 2008

While I was speaking in New Orleans, Wine Brands was published. I left without a copy – to my dismay – since DHL lost my package. But this morning I had the pleasure of holding my book in my hands: it is always a great moment! I just hope you will enjoy reading the book [...]

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