From the category archives:

International Markets

Forging Links and Enhancing the Magic of Wine

June 29, 2010

For many people, even in the wine business, the Masters of Wine are a mysterious entity.  They are the elite of the wine industry, having passed a very difficult series of tests. There are only 285 of them in the world: it is an exclusive club. At least, that’s what I thought before I met […]

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China, the new market for middle- and high-end wines?

November 14, 2008

Continental China is the Eldorado for the Western wine industry. At least, that’s what you would think when reading various studies and articles recently published. The main reason of this renewed or continued interest is the switch of the Chinese consumer from hard drinks to wine. The French Castel Group is one of the leading […]

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The rise of a high-end Burgundy wine

November 5, 2008

From time to time, I like to work on a case study and reflect on what went well or wrong. I had this opportunity yesterday when meeting Caroline Lestimé, owner of a vineyard in Chassagne-Montrachet in Burgundy and daughter of Jean-Noël Gagnard. Jean-Noël managed the estate for many years before he stepped down and let […]

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Wine Brands is published

June 3, 2008

While I was speaking in New Orleans, Wine Brands was published. I left without a copy – to my dismay – since DHL lost my package. But this morning I had the pleasure of holding my book in my hands: it is always a great moment! I just hope you will enjoy reading the book […]

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More on emerging markets

April 28, 2008

Tomorrow we’ll talk on emerging markets for the wine industry. I happen to find a rather interesting article by one of my colleagues, Uché Okwonko, author of Luxury Fashion Branding on luxury and emerging markets. On her website, Uché created an online magazine on luxury. Her latest article, “Separating the Facts from the Fiction of […]

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Meeting with Prof. Gregory Bressolles in Bordeaux

February 25, 2008

Today I had the pleasure of meeting Prof. Gregory Bressolles at the Bordeaux management School. Prof. Bressolles conducted a very interesting study on the French and international e-commerce sites in the wine business. He presented this study at the last Vinexpo in June 2007 and I was lucky enough to have a preview of this […]

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International Conference in Paris on Wine Marketing and Brands

February 8, 2008

On March 7, 2008 at the Press Club of Paris, 8 rue jean Goujon, an international conference will take place where several presentations will be about wine brands. One of the study cases presented in “Wine Brands” will be developed by its own creator: James de Roany, from Château Beaulieu en Provence, will talk about […]

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Presentation of "Wine Brands"

January 22, 2008

The subject of wine marketing is widely treated by practitioners, wine marketing experts as well as many organizations in many countries. But we are now entering a new era for marketers: peers trust peers. Top-down messaging is losing ground, while bottom-up buzz is gaining power. Every few months new technologies, new devices and new practices […]

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