From the category archives:

label

A New Wine Brand by Twitter

October 29, 2010

Twitter.com just is launching a new wine brand, Fledgling, to promote literacy in the world. Out of the $25 paid by the consumer, $5 will go to Room to Read, a non-profit group dedicated to raising literacy levels in developing countries. An other innovative company was brought in this effort: the winemaking team of Crushpad [...]

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California Wine Brands

July 28, 2009

I tend to consider the US as my personal paradise for wine brands. Indeed France is not really a champion in that category! Last night, I happened to share a bottle of Westerly Vineyards 2001 Estate Grown Merlot with some friends. besides the fact that the wine was a delight, I was intrigued by the [...]

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A new label for J wines

March 23, 2009

A few years ago, I was in a wine store in Charlotte, N.C. when a young woman walked in, looked around and grabbed with obvious delight a bottle of a red wine adorned with a stylish J on the bottle: no mention of the varietal or the vintage on the front part of the bottle. [...]

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Cold activated label: drink cool!

October 27, 2008

Want to know something really cool? It’s the new cold activated label of the Coors light beer. How does it work? Do you see the beautiful mountains in back of the name? They turn from white to blue when your bottle reaches the ideal drinking temperature – 4° Celsius or 39° Fahrenheit. The best part [...]

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An innovative label

March 24, 2008

How many times after drinking a good bottle of wine didn’t you think you should make a note of this wine to remember its name and buy it again? By the time you find a piece of paper and a pen you already thought of something more important or urgent to do and you forget. [...]

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Nutrition facts on the label: the consumers’ opinion

January 31, 2008

Label… Label… On such a small space, so important to the wine brand, legislators and consumers agree on stuffing more and more information. Tina Caputa writes in Winesnadvines.com : “A newly released survey indicates that American consumers support the inclusion of detailed alcohol content information on wine, beer and spirits labels. The survey was commissioned [...]

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Labeling and new laws on labels?

January 24, 2008

Labels are a very important part of branding: a label will help a wine stand out among the hundreds of bottles displayed on the shelves in a supermarket or a wine store. They also have a very important legal function: every winery is supposed to print warnings on health and wine consumption, alcohol content, origins, [...]

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How I ended up writing a book on Wine Brands

December 29, 2007

In spite of an Anglo-Saxon name, I’m mostly French. Born and raised in Paris, France, I spent the first 20 years of my life speaking French and learning English. I’m not very gifted for foreign languages! After a lot of efforts, some years in the USA and more trips to California and other American states, [...]

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